Last week, we gave a client a quote for a custom website build. By Thursday morning, a new AI tool dropped that made a third of our planned manual labor obsolete.
We didn’t keep the difference. We reached out with a new, lower quote.
That’s the reality of working in this space right now. If we give you a number on Monday, there’s a non-zero chance that by Friday, the “standard” way of doing things has been replaced by something faster, leaner, and better.
Why the rush?
It’s not just about being tech nerds (though we are). It’s about time-to-market.
In the old world, “fast” meant cutting corners. In this world, “fast” means using a new AI capability that didn’t exist when you had your morning coffee. We’re obsessed with these daily shifts because they allow us to move products from “good idea” to “live in production” at a speed that used to be impossible.
The Pitch
If you want a partner who quotes you based on how things were done in 2023, there are plenty of agencies for that.
But if you want the weird, AI-flavored, “we-found-a-better-way-overnight” version of development, that’s us. We’re staying at the edge so you don’t have to live there. We just ship faster.