We started in 2007 as the people other agencies called when their WordPress site broke on launch day. That was the pitch. It was a good pitch — it kept the lights on for a decade.
For years, “WordPress shop” was shorthand for a set of things we actually did: stand up a theme, wire up a form, keep it online. Clients understood the label, so we kept using it. But the label has been drifting away from the work for a while now.
What changed
Three things, mostly. First, the interesting problems moved into integrations — RentCafe to CMS, Yardi to dashboard, a custom AI to whatever system of record a client already pays a fortune to maintain. Second, half of what used to require a junior developer week can now be done in an afternoon, if a senior person is paying attention. Third, clients stopped asking for “a WordPress site” and started asking for outcomes.
None of this is a secret. Every shop our size is noticing it. The question is what you do about it.
What we’re doing about it
We’re still shipping WordPress. Genuinely — we’ll be shipping it next year and the year after. But we’ve stopped leading with it, because leading with a CMS is like a restaurant leading with its oven. True, uninteresting, not the reason anyone is here.
What we’re leading with now is the work itself: the AI that reads your intake form, the pipeline that pulls your portfolio data into a place your stakeholders can see it, the integration that saves someone on your team two hours a week, forever.
The name of the shop
We kept the name. “localwebhub” still fits, if you squint — we’re still local (Huntingdon Valley, PA), still on the web, and a hub is a fine thing to be. But the tagline changed. It’s on the site. You probably noticed.
If you’re wondering whether we’re still your people for a WordPress project: yes. If you’re wondering whether we’re also your people for the weirder, AI-flavored, integration-heavy thing you’ve been sitting on: also yes. That’s the whole pitch, 19 years later.